Built To Impact’s 2019 Year In Review
Welcome to Built to Impact’s 2019 Year in Review and “Annual Report”. This is the complete recap of my company’s revenue, reach, results, and the people who have made my growth possible in 2019. I’m excited to share insights on behalf of myself and my team. Enjoy!
About Built To Impact
Built To Impact is a business education platform that teaches entrepreneurs how to build powerful brands by mastering their message and launching high-quality offers. This is done primarily through 1:1 coaching, live events, and a 6-week accelerator program.
Overview:
Dollars Generated
People Reached
%
Average Business Growth by my Top 6 Clients
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*Revenue numbers based on the first 10 months of the year. “Reach” based on the numbers shared with us from external platforms I’ve been on. Thank you to my clients for being transparent in sharing their revenue with me to help me measure my impact.
Revenue
$331,839
Why this matters:
Although it’s normal for larger companies to create “annual reports and share their earnings, money is still a taboo topic for freelancers, solopreneurs, and micro businesses.
Over the years, I’ve learned to start talking about money as a tool, how to make more of it, how to use it to serve the bigger picture, and how to stop being afraid of it. Part of my mission is to help women of faith develop a wealth mindset so they can stop subconscioulsy rejecting the financial abundance they deserve.
Behind the numbers:
I create offers that help my clients take their message, brand, and business to the next level. My hope is that when people and companies invest in themselves through my offers, they learn how to articulate their value, create more impact in the world, and generate more revenue.
![](https://builttoimpact.com/wp-content/uploads/2019/12/AffirmationsatIW.png)
The Breakdown:
Private Clients
Customers
Attendees/Registrants
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This year I’ve been extremely intentional about honing offers that created the greatest impact for my clients and generated the most revenue for my company. Finding that intersection of impact and income without either “side” getting the short end of the stick can be tricky.
Top Income Generators:
1:1 Coaching
$71,069
Accelerator Program
$74,417
Impact Weekend
$99,044
![](https://builttoimpact.com/wp-content/uploads/2019/12/bipdayapril.gif)
![](https://builttoimpact.com/wp-content/uploads/2019/08/IWGroupPhoto.jpg)
![](https://builttoimpact.com/wp-content/uploads/2019/08/meccagamble-mayaelious-impactweekend-june2019-79-16577.jpg)
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I realized that the main things my audience wants is more IN PERSON connections and more LONG TERM guidance. That’s why 1:1 coaching, my accelerator program, and my live weekend event performed so well. I believe digital products can produce a lot of revenue, but I don’t think anything creates impact like ongoing guidance and in-person connections. I may re-test my theory in 2020.
Our voice is our most powerful asset. When we package our message into relatable content, we can make IMPACT our life’s work.
![](https://builttoimpact.com/wp-content/uploads/2019/12/ConferencesPlatform.png)
Reach
141,646
I’m extremely grateful to everyone who has shared their platform with me to spread Built To Impact’s message or share my personal story.
Internally:
My #1 platform has been Instagram. While the algorithm can be “annoying” I also realize that I don’t own Instagram. I’m grateful for the ability to be able to use it to make a living and to reach tens of thousands of entrepreneurs.
Externally:
My #1 platform for expanding my reach and attracting clients for the past 3 years has been podcast. I love doing interviews and being able to share my top tips on entrepreneurship, branding, and purpose.
In total, I’ve been able to have a reach of approximately 141,646 people.
Our reach based on (external) platform:
Podcast Listeners
Conference Attendees
Mainstream Media Listeners/Watchers
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Podcast interviews continues to be my favorite way to reach people through an external audience, but I’ve really enjoyed speaking more this year. Getting #flewedout to meet people in person and share my knowledge has been really fun. Again, that in-person connection will beat online connections any day.
Our Top Performing External Platforms:
Conferences
![](https://builttoimpact.com/wp-content/uploads/2019/12/Screenshot-2019-12-06-at-9.50.08-AM.jpeg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/Screenshot-2019-12-06-at-9.41.29-AM.jpeg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/Screenshot-2019-12-06-at-9.55.17-AM.jpeg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/IMG_1301.jpg)
Podcasts
![](https://builttoimpact.com/wp-content/uploads/2019/12/SideHustleProLive.png)
![](https://builttoimpact.com/wp-content/uploads/2019/12/IMG_7847.jpeg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/IMG_7848.jpeg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/TrailBlazersFMStephenAHart.jpg)
Mainstream Media
![](https://builttoimpact.com/wp-content/uploads/2019/12/IMG_9716.jpg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/WMJrShow.jpg)
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While being nationally recognized is an honor and excellent positioning for my brand, being on “smaller” and more targeted platforms has helped me produce more revenue. When it comes to media, quality > quantity. The goal is not to reach a bunch of people. The goal is to reach the RIGHT people.
It’s extremely inspiring to be able to collaborate with other millennial-run businesses to expand the Built To Impact message.
Results
$172,824
Impact has been my focus for years now because it takes the focus off of ME and puts it back on the people I’m meant to serve. I’ve been able to make a lot of money, but most importantly I’ve been able to help a lot of women. And as a result, they’ve made a lot of money too. 🙂
I’m grateful that because of the relationship I have with my clients, they are EXCITED to tell me about their wins and results. I’ve screen captured a lot of their updates, but for this review I asked them to share specific numbers since working with me in 2019.
I obviously can’t take 100% credit for the results they’ve produced, but I’m extremely honored that they’ve allowed me to be a part of their journey on their personal road to success. More importantly, I’m excited that the impact I’ve had on their lives goes beyond making a dollar.
![](https://builttoimpact.com/wp-content/uploads/2019/12/Clientimpact.png)
Results / Impact
Dollars Generated Amongst My Top 6 Clients
%
Average Increase in Revenue Within 6 Months
Tears cried
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I took the average numbers from 6 of my top clients who I’ve seen the most growth in (personally and professionally). Because I’ve spent years refining my audience and the right offer for them, these results are typical.
![](https://builttoimpact.com/wp-content/uploads/2019/12/tiffany.jpg)
I increased my average monthly revenue by 328%.
Before Impact Weekend, I was making around $7,000/month. Two weeks after Impact Weekend I booked over $29,400 in sales and now have consistent $30k months. Maya also helped me launch a second income stream which has generated an additional $15,000.
TIFFANY TOLLIVER – THE EMMAROSE AGENCY
![](https://builttoimpact.com/wp-content/uploads/2019/12/ShaunteHeadshot.jpg)
I literally tripled my investment.
Before working with Maya it took me over 3 months to gross $14,570. Good but not consistent. After a few weeks of working with Maya I made $14,147 in one month (191% up from my monthly average). I literally tripled my investment after one session with her and we still have 3 more sessions.
SHAUNTE SAPHIRE – LIFE & BUSINESS COACH
![](https://builttoimpact.com/wp-content/uploads/2019/12/KyshiraHeadshot.jpg)
Maya gathered my entire life.
Just 3 months after working with Maya I increased my prices, polished my signature offer, and generated $51,209 in revenue in 90 days (a $14,719.72 / 40% increase from the previous 3 months).
KYSHIRA MOFFETT – BRAND STRATEGIST
![](https://builttoimpact.com/wp-content/uploads/2019/12/SonjaHeadshot.jpg)
I generated $7,500 in cash two weeks after hiring Maya.
Before working with Maya, I made $3,400 in 90 days. After I hired her, I made $11,764.20 (with $7,500 in cash just two weeks after our call) over the next 90 days. I nearly quadrupled my revenue (a 264% increase) as a homeschool mom AND while my husband was deployed.
SONJA THOMPKINS – BUSINESS STRATEGIST
![](https://builttoimpact.com/wp-content/uploads/2019/12/BelindaHeadshot.jpg)
The confidence I’ve gained is invaluable.
One year before hiring Maya, I earned less than $1,000. The year after hiring her I made $15,000. It may not seem like much compared to her other clients, but the clarity and confidence she’s helped me gain is invaluable.
belinda motaze – holistic fertility counselor
![](https://builttoimpact.com/wp-content/uploads/2019/12/JordanHeadshot.jpg)
I more than tripled my revenue.
I made about $4,201 in 4 months before hiring Maya. From May to November I made $51,304.50. My average monthly increased 571% from $1,050 to $7,042.71. I really appreciate how intentional Maya is with her love, support, and accountability.
Jordan GUSTUS – CUSTOMIZED MEDIA
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My prayer for 2020 is that I continue to attract high-quality clients who want to change the world and that I can envision bigger for myself so that my confidence spills over into their lives and businesses.
There are 2.4 million African American women-owned businesses in 2018.* If I could help just 1% of them in my lifetime, I will feel that I’ve served my purpose.
Connections
Friends, Supporters, and Advisors
I want to give a special thanks to every single person this year that was intentional about pouring into me with love, advice, support, and encouragement.
I don’t believe in being “self-made”. I believe that God places people in our lives to help us navigate from season to season. I’d like to acknowledge some amazing men and women who have actively helped me become the entrepreneur and woman I am.
There have been DOZENS of people who have poured into me and shown up for me. I want to share the first 35 that come to mind.
I am genuinely grateful for all the connections I’ve made.
![](https://builttoimpact.com/wp-content/uploads/2019/12/Connectionsss.png)
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The more visibility I gain online, the more people see Maya “the brand”. I am grateful for you for seeing ME and my heart outside of accolades. Any text/DM, call, or date we’ve had has impacted me to be better. Thank you.
Mattie James
Thanks for being my sister even though you had no say in the matter, LOL. If I could describe you with one word it would be INTENTIONAL. I am totally in awe of you. You inspire me with your big dreams, patience, work ethic, and kind heart. I look up to you so much. Love you.
![](https://builttoimpact.com/wp-content/uploads/2019/12/MayaMattie.png)
Shaquinta
Literally my DAY 1 supporter. One of my very first clients. You probably know more about the Maya Elious brand than I do, LOL. That’s for helping me get and keep my life in order! Excited to see Graced 2 Assist grow into something major!
Marshawn Evans Daniels
You’ve always seen bigger for me before I could see it for myself. Thank you for always encouraging me to be ME.
Abu Fofanah
Loyal friend and Ad Zaddy. I appreciate our insightful conversations and that you always having my back no matter what.
Josh & Chrys
Although I met both of you for the purpose of health/fitness, your faith walk has inspired me deeply. You guys have kept my body snatched, my mind sharp, and my faith strong. Love you both!
George & Maj
My faves. Day 1 clients that turned into family. You two inspire me. Millennial couple goals building wealth and running businesses. You both know I have your back no matter what. Cheers to 2020!
Kenney & Donni
Kenney – Thank you for being the ego I need to remind me that I’m “Maya MF Elious” and that I can have what I want. Donni – thank you for always encouraging me to raise the bar. Love you both!
Emmelie De La Cruz
To one of my best friends and biggest supporters. Love you so much, Em! Thanks for being there for me since day 1. 💕I feel so fortunate that we get to do life and business together. It’s been an honor to share stages with you this year.
![](https://builttoimpact.com/wp-content/uploads/2019/12/EmmAndI.png)
Stepfanie Brinkley
My very first employee. Thank you for allowing me to figure things out as I went along. Having you as an assistant taught me a lot and I’m grateful for how much you prayed for me during our time together!
Mecca Gamble
World’s best photographer. Max’s aunty. Loyal friend. So glad we “randomly” met at Myleik’s live podcast two years ago. Thanks for being in my life personally and professionally.
Pauleanna Reid
LOLOL. Girl, I don’t even know what to say to your crazy behind. You are just the absolute best. Our conversations have me crying laughing. You’re such a genuine person and I appreciate that you want to see me WIN. Love you to pieces.
![](https://builttoimpact.com/wp-content/uploads/2020/01/mayarochellegabe.jpg)
![](https://builttoimpact.com/wp-content/uploads/2020/01/IMG_2F5D87320901-1.jpeg)
Dominique Broadway
Mama!!! You were so cute pregnant haha, but I am just LOVING watching you fully in love with your life while killing it in business. Thanks for encouraging me to have a good love life. 🙂 You’re the best!
Amber Aziza
We are seriously so lame for not having an updated photo LOL. But to be fair you moved out of the country. Thank you so much for being a phone call away! You’ve poured into me so much this year, and I hope you know that I’m here for you no matter what!
Starlet
I don’t tell you enough how much our friendship means to me. You really are a rider. Thank you a million times for ALWAYS including me in everything you do and for helping me through my home buying process. I love you, girl!
Kim McCarter
We clicked since day 1 and you’ve had my back since! Having you in my circle has helped me level up my thinking and brought immense clarity to my life. I love masterminding with you and coming up with new profitable ideas together. Excited to hit the 7-figure mark with you! 🙂
![](https://builttoimpact.com/wp-content/uploads/2019/12/KimMaya.png)
Tiwa
You’ve taught me so much about investing and I love how legacy-minded and wealth-focused our conversations are. I admire your drive as an entrepreneur and your heart as a father. Keep inspiring!
Dom
I appreciate you so much for always BEATING THIS FACE DOWN and supporting me in every way possible. Love you!
Nicaila
Nicaila, I’m so inspired by and proud of your growth! Your impact is CRAZY, your love is unmatched, and I’m so excited about your upcoming season of motherhood. Congrats to all of your success, my love! xx
![](https://builttoimpact.com/wp-content/uploads/2019/12/sidehustleprolive-0269.jpg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/sidehustleprolive-0123.jpg)
![](https://builttoimpact.com/wp-content/uploads/2019/12/MTYRetreatCollage.png)
Dayka
You are absolutely one of my favorite humans on this planet. You tell it how it is and you challenge people to not be whack af. THANK YOU for going ABOVE AND BEYOND for me and being there every step of the way for my home renovations. I regret every piece of advice I didn’t take. 🤣🤣I’m indebted to you. ❤️🙏🏽
Shay
Shay Mack! You’re about to be a whole housewife. I’m so proud of and inspired by your growth as an entrepreneur but also as a woman. Thank you for being there for me during my toughest times personally and my most confused times legally. LOL. Love you!
Iyanna
And the award for world’s cutest laugh and finest money manager goes to… *drumroll* LOL. Iyanna, thank you so much for going above and beyond for me when it comes to managing my finances and showing up for my community. I’m grateful for you as my bookkeeper, but I appreciate our friendship even more. Cheers to a successful 2020!
Ronne Brown
You’re one of the kindest, realest, and FUNNIEST people I’ve met in 2019, and I feel so blessed to have you in my corner. You show up for me TIME AND TIME AGAIN, and I can’t thank you enough. I’m a Girl CEO fan and ambassador for life. Looking forward to leveling up with you in 2020, sis. Love you so much! P.S. You have the wildest theories, but that sh*t be right. 😂😂😂
![](https://builttoimpact.com/wp-content/uploads/2019/12/MayaRonne.jpg)
Myleik
Your heart is GOLD. I will never forget you reaching out to me during the toughest time of my life. Your desire to show up for black women comes so naturally, and I can’t thank you enough for being a phone call away.
Luvvie
I feel like since day 1 you’ve just been looking out for the small le pekin and wanting her to succeed. I thank you, oh! From your advice way back in 2015 on my speaking page to just a couple weeks ago on writing my book… your love, wisdom, and genuine desire to want to see me win means everything to me.
Jasmine Easter
The fact that we work together is such a full circle moment. Thank you for running with all of my crazy ideas!
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This list doesn’t by any means reflect the amount of people who have shown me love in 2019. I’m grateful for all the connections I’ve made, and I’m looking forward to building deeper relationships in 2020. My prayer is that I can show up for others the same way others have showed up for me.
See ya later, 2019!
My word for 2019 was PRACTICE. Every day I strived to get 1% better, and it completely paid off.
The impact created, the connections made, and the revenue generated was beyond what I could’ve imagined 10 years ago. I have relationships with people who I would look up to (and still do). Now I live a life where tens of thousands of women look up to ME, flawed and all.
Focusing on what was most important and eliminating distractions was the absolute best thing I did for myself and for my clients.
My advice to anyone reading this; put in the work every day. The physical work. The spiritual work. The self-work. Any work that makes YOU better and puts you in a position to win.
This was such an amazing way to end the decade. I’ll see you in 2020. A toast to clarity, focus, and impact!
Maya