Impact365

Built To Impact’s 2021 Year In Review

Welcome to Built to Impact’s 2021 Year in Review and “Annual Report”. This is the complete recap of the company’s revenue, reach, and results. You’ll also get insight into the CEO’s thoughts and lessons behind scaling and running a multi-million dollar brand. We’re excited to share insights on behalf of the CEO and the team. Enjoy!

About Built To Impact

Established 2017

Built To Impact ® is a coaching company that helps coaches, consultants and service-based entrepreneurs master their message, package their expertise, and make money online.

Our mission is to help our clients begin their wealth-building journey by teaching them how to launch, grow, and scale their own training programs and high-end services to six-figures and beyond.

We host a fun, high-touch annual event called Impact Weekend Live and our signature program, Built To Impact Accelerator, is where we work with our clients closely for 12 weeks to help them launch their high-end service and generate a minimum of $10,000/month consistently.

Overview:

$2,146,538

2021 revenue

1,503

customers served

$20,504

average five-figure launch revenue for our clients

*All data recorded as of 12/17/21. Revenue generated is on a cash basis.
Thank you to our clients for sharing their numbers to help us to track data accurately.

Revenue

$2,146,538

Why it matters

Although it’s normal for larger companies to create “annual reports” and share their earnings, money is still a taboo topic for freelancers, solopreneurs, and micro-businesses.

We share my company’s revenue publicly for 3 reasons:

We want to show black women, women of faith, and new entrepreneurs what is possible for them.
We want to educate entrepreneurs and service providers on what the journey looks like.
We’re excited about our growth and want to share that excitement with our community.

We realize that revenue is a MEASURE of impact but not what makes us impactful. That’s why we also show the transformation behind the revenue.

We were proud to serve over 100 clients in our programs this year.

Top Income Generators:

Mastermind Program

$484,618

Accelerator Program

$1,253,768

Impact Weekend

$361,721

__________________

*2021 YTD numbers as of 12/17/2021

This has been the most amount of clients we’ve served since our start in 2017. We LOVE the programs we provide, and we’ve learned a lot about who our DREAM clients are. We continue to refine our ideal clients so we can increase the success rates of our programs.

note from our ceo

Maya Elious

This year-in-review only shows about 1% of the hard work and dedication from my team and clients… but my hope is that you see what’s possible and what’s necessary to continue having a greater impact and making more money doing what you love.

I attribute this year’s success to:

Vision
I made a decision years ago that I wanted to run a multi-million dollar company helping women make money with their gifts. I’ve done just that.

Commitment
I’m no stranger to hard work, but as I’ve scaled rapidly, I was reminded that mental toughness plays a big part in work ethic. I remained committed on the days I doubted myself or wanted to give up.

Strategic Execution
We’ve gotten crystal clear on our ideal client, our offers, and how to create amazing experiences. Every move we make is a result of studying data within our industry and our company.

The money my company makes allows me to create a bigger impact by giving generously and hiring the right people to give our clients the right support. Money makes you more of who you are. And with generosity being one of my core values, I’ve had the pleasure of giving tens of thousands of dollars to black businesses. In 2022, look forward to intentionally measuring that number to share as inspiration.

The more you have, the more you have to give. Wealth in the right hands is a win.

Part of my mission is to help women develop a wealth mindset so they can stop rejecting the financial abundance they deserve. I hope to be an example of that.

Join me for a full-day virtual training on how to skyrocket your revenue and map out your next six figures

Sunday, January 9, 2022 – 10 a.m. – 4 p.m. est

sign up if you want to learn how to:

E

clarify your message

Get clear on what you want to be known for

E

narrow your niche

Get more specific about your “it” thing

E

define your ideal client

Understand the ins and outs of your ideal client, what they’re struggling with and the exact solution they’re looking for

E

position your value

Clearly articulate why people should buy from you so you can stop reducing your prices and having constant sales

E

package your offer

Put together an irresistible offer that your ideal client is excited to pay for

E

differentiate your brand

Make it known why you’re the most obvious choice for your ideal client

E

plan your next launch

Outline your plan to have your first or next five-figure launch

E

map out your 2022 revenue

Outline your business model and offers to get clear on your 2022 revenue projections

Secure Your Seat

Client Results

we’re proud of the impact that we’ve made in 2021

The amount of money Built To Impact generates means nothing if we’re not helping our clients see financial success as well. We have 3 clear goals:

Help our clients launch their signature program
Help our clients generate $10,000 per launch
Help our clients build a six-figure coaching business

We’re extremely honored that our clients trusted our team of coaches to be a part of their journey. Along with the financial success we’ve seen with our clients, we’re excited that the impact we’ve had on their lives goes beyond making a dollar.

118

active or graduate clients

52%

of our clients launched their program

$20,504

average five-figure launch revenue for our clients

Give up or Keep Going?

halfway through the year, I considered taking a 6-month hiatus.
here’s what happened instead…

Being a CEO and public figure can be incredibly challenging.

In the moments that I wanted to release those titles, I had to go back to my “why”. If I was doing all of this for the money, it would make my life so much easier because the money is the easy part. But I’m not driven by money. I’m driven by impact.

Showing up when you don’t need the money is a different story. It’s when you DON’T need the money that your commitment and obedience is tested. I decided to keep going.

As a result, we launched two more times. We enrolled 32 new clients. We made an additional $300k. We helped 12 more women launch, and 10 of those clients had a five-figure launch.

32

new additional clients

10

more five-figure launches

$300,000

in additional revenue

Coaching Insights

key lessons learned after serving over 100+ female entrepreneurs

“Validation for your ideas is an inside job. If you don’t believe your offer is transformative, no one will be able to convince you otherwise.“

coach dayka robinson

“Entrepreneurs that focus on being committed to the journey over the results will recover, rinse, and repeat a relaunch quicker. The commas will follow that commitment. “

coach sandra ocasio

“Even with all of the steps given to you, when you don’t guard your mind, feelings of unworthiness block you from asking for help and moving forward.

coach natarsha wright

Success Stories

a few client wins from 2021

I generated $30k in 30 days and retired from the classroom!

I had no idea how to launch. I knew I had an offer I wanted to introduce to the world, but didn’t know how to position myself so they would actually buy in. I’d been following Maya for a while and knew of others that worked with her, so I took the leap. I’ve had two 5 figure launches and have generated $30K in 30 days. I have a waitlist of clients waiting too.

jennifer LEMAITRE
coach to tutors

I made over $25k with my launch and quit my job!

I’m still high off the energy of Impact Weekend. I literally can not believe what just took place. It is unlike any conference I’ve attended. I have been in the mental health field for 20 years and wanted a way to use my transferable skills to make an impact. I gave my 2 weeks notice on June 8th, 2021, and made over $25,000 after launching my signature offer.

lashawna west
mindset coach to entrepreneurs

I made over $10K with my launch and now have consistent five-figure months!

I was fed up with “done for you service” and needed clarity on how to position my services differently. Before the accelerator, I was burned out with having a lot of clients but still not making enough money. Now I have fewer clients and make more money after learning how to position myself and raise my rates.

kayla riggins
content strategist

I made over $24K with my launch and now have consistent five-figure months!

I knew that I needed both the clarity to create a signature coaching program. I was feeling anxious about starting a coaching business, but I knew I had a gift for teaching women mindset and personal development. I finally invested in the BTI accelerator and had a $24k launch.

tenagne turner
mindset coach

I made over $12K with my launch and now have consistent five-figure months!

I knew I had a message however I had a hard time conveying that to a buying audience. I was overwhelmed, burned out, and underpaid. My signature offer was severely underpriced but I didn’t think people would pay me my worth. That has all changed. I got clear on my message, clearly communicated my value, and increased my revenue without doing more work. Maya Elious Built to Impact has been a game-changer.

dionne reddick
business coach

I made over $64,733 in 6 months, replaced my corporate annual salary, and quit my job!

I was ready to leave my job, attract qualified clients, and improve messaging. Nervous about the investment and ready to leave my job. I had a business and idea in place on offers. I did not know how to talk to my ideal client. Nothing was holding me back from achieving my goals, I just needed the guidance. I joined in order to see the day that I see now. I achieved a dream. I dreamed of this and I am doing it.

drew nicole
stylist

I packaged my offer and had a $50,000 launch!

tianna tye
team dynamics consultant

I made over $80,000 with my signature offer!

brittany jack
content strategist

__________________

My prayer for 2022 is that we continue to attract the BEST fit clients who we can serve at our highest level.

The Group Chat

tonya rapley | abu fofanah | mattie james

teri ijeoma | james simpson | kyara & khalil

mahdi woodard | emmelie de la cruz | glo antanmo

Behind every CEO, there should be a group chat of other CEOs who also vent about being a CEO.

Thank you to my amazing friends who just get it. I’m grateful for the ideas shared, the flights flown, the meetings attended, and everything in between. I’m looking forward to seeing all of us level up in 2022!

Final Thoughts

It took a lot of L’s to get these M’s.

Within 5 and a half years, I have generated over $3.5m in revenue.

It first started with a:
✅ $10,000 launch then
✅ $10,000 month (cash) then
✅ $100,000 launch then
✅ $100,000 month (cash)

All milestones I’m so proud of surpassing.

For those of you who haven’t been following me since before 2016, I am a brand strategist, business coach, and speaker that helps entrepreneurs master their message and attract high-end clients. I’ve been selling service-based offerings for $2,000+ as a designer, speaker, and course creator since 2015, and I entered the online branding space in 2008.

I have literally been making money on the internet for 13 years. My success is inevitable because of:
💪🏽 hard work
🙏🏽 access/privilege
💃🏽 consistency

But the other things that are inevitable along the way are:
😞 losses
🤦🏽‍♀️ failures
😭 tears
🤔 doubt

As a coach, I’ve spent a lot of time helping my clients AVOID hurdles, but in this new season, I’m realizing that I also need to help them PREPARE for it.

Loss is 10x harder to recover from when it blindsides you.

“You must never confuse faith that you will prevail in the end with the discipline to confront the most brutal facts of your current reality, whatever they might be.” – Admiral James Stockdale, 7-year prisoner of war survivor.

The brutal fact is that things will not always go how you want them to go. The brutal fact is that you will lose money, you will lose relationships, and in certain seasons, you will lose your mind.

Ironically, losses are not reserved for losers. They are inevitable circumstances that winners experience on their path to success.

Not knowing how to handle Ls will keep you from Ms.

You know the difference between the Maya Elious that was making Myspace pages for $45 in college and the Maya who runs a multi-million dollar company?

She kept going.

And that mostly describes what happened in 2021. I simply decided to keep going.

Success requires resiliency.

And that resiliency allowed me to hire my first full-time employee, double my revenue, and increase my client success rate.

When it was hard. When it was fun. When I could’ve shut everything down and retired. When I didn’t want to be obedient. When I didn’t give a crap about the money. REGARDLESS OF HOW I FELT, I kept going.

I’m really grateful for praying friends, big-thinking colleagues, and for my resilience.

My advice to you? Don’t do this alone. Some days I only kept going because someone in my circle nudged me.

Happy to have survived you, 2021.

Looking forward to a peaceful, fulfilling, and prosperous 2022. 🎉