Impact365
Built To Impact’s 2022 Year In Review
Welcome to Built to Impact’s 2022 Year in Review and “Annual Report”. This is the complete recap of the company’s revenue, reach, and results. You’ll also get insight into the CEO’s thoughts and lessons behind scaling and running a multi-million dollar brand. We’re excited to share insights on behalf of the CEO and the team. Enjoy!
About Built To Impact
Established 2017
Built To Impact ® is a coaching company that helps coaches, consultants and service-based entrepreneurs master their message, package their expertise, and build a six-figure business.
Our mission is to help our clients begin their wealth-building journey by teaching them how to launch, grow, and scale their own training programs and high-end services to six figures and beyond.
We host a fun, high-touch annual event called Impact Weekend Live and our signature program, Built To Impact Accelerator, is where we work with our clients closely for 12 weeks to help them launch their high-end service and generate a minimum of $10,000/month consistently.
Overview:
$1,010,768
2022 revenue
2,400
customers served
44,332
average five-figure launch revenue for our accelerator clients
*All data recorded as of 12/26/21. Revenue generated is on a cash basis.
Thank you to our clients for sharing their numbers to help us to track data accurately.
Revenue
$1,010,768
Why it matters
Many people say that they don’t start businesses to make money. But whether or not you’re “in it for the money”, money matters. You can not run a successful business without making and having money.
Even if your primary focus is helping people, money is a result of the amount of people you’ve helped.
The more people you help, the more money you make. The more money you make, the more people you’ve helped.
I share my company’s revenue publicly for 3 reasons:
- We want to show black women, women of faith, and new entrepreneurs what is possible for them.
- We want to educate entrepreneurs and service providers on the journey.
- We want to be transparent about how we run our company, make money, and help others become successful.
Top Income Generators:
Accelerator Program
$364,986
activate Program
$215,331
Impact Weekend
$159,089
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*2022 YTD numbers verified by our Finance Manager
We had a major shift in our revenue this year by removing a $20,000 offer and “replacing” it with a $5,000 offer. That’s a 75% price difference, and as result, we made ~50% less than we made in 2021.
Client Results
our 2022 impact
The amount of money Built To Impact generates means nothing if we’re not helping our clients see financial success as well. This year’s goals for our clients were:
- Land a four-figure client with your expertise
- Launch a signature program
- Generate $10,000 per launch
We’re extremely honored that our clients trusted our team of coaches to be a part of their journey. Along with the financial success we’ve seen with our clients, we’re excited that the impact we’ve had on their lives goes beyond making a dollar.
Program Data
Accelerator client
average five-figure launch revenue
$44,332
__________________
- 38 clients enrolled
- 10 delinquent clients
- 28 clients graduated with balances paid
- 74% graduation rate
- 18 out of 28 graduates launched their program
- 64% launched
- 11 of the 18 launch clients had a five-figure launch
- 72% had a five-figure launch
- Average five-figure launch total: $44,332.47
activate client
average five-figure launch revenue
$13,304
__________________
- 56 clients enrolled
- 6 delinquent clients
- 50 graduate clients with balances paid
- 89% graduation
- 7 out of 50 graduates launched
- 14% launched
- 4 out of 6 launch clients had a five-figure launch
- 66% had a five-figure launch
- Average five-figure launch total: $13,304.40
Unpacking The Data
expectations
Our Five-Figure Launch Accelerator Program is designed to teach coaches and service providers to create and launch an offer that will make them $10,000+ in 12 weeks. We were able to do that with 64% of our clients.
Our Activate Your Expert Brand program is designed to teach experts how to gain visibility online and land their first client. This is not a launch program, but it was nice to see 7 of our clients launch in a short time and have an average five-figure launch of $13,304. Next year, we will track how many clients from this program landed their first client (many of them did).
Although we cannot make guarantees since there are many factors out of our control, we do strive for at least 50% of our clients to get an ROI in our programs within 12 months. For those who commit to doing the work, the ROI is practically inevitable.
dealing with delinquents
Overall, this year we had 78 graduate clients in good standing, meaning they paid their agreed balance and completed the program. Last year we had over 100 clients + higher-paying programs. This altered our revenue as mentioned in the “Top Income Generators” section.
Delinquent clients are clients who paid a deposit and signed a contract agreeing to pay their balance, but then defaulted on their payments, disputed a charge, or requested a refund.
We often see the perspective of clients when they have a “negative” experience with coaching programs, but we don’t often get to see a perspective from coaches who have negative experiences with clients. There’s more grace for the people who are “paying” monetarily, and less grace for the people who’ve invested their time, education, experience, and emotional bandwith into their work.
From our experience, people back out of their contracts for many reasons:
- They never had the money in the first place.
- They ran into financial troubles.
- They were dissatisfied with the program.
We find that dissatisfaction is usually the last factor (but usually the most publicized reason and easiest excuse). Often clients, delinquent clients simply do not have or prioritize the financial means to honor their contract.
As a company, this is not something to take personally, but rather to factor into your financial expectations. As your company grows, take attrition into account. I added this part to the review because there’s not often a voice encouraging coaches who experience unfavorable client experiences, chargebacks, etc. If you have gone through this, IT IS THE GAME. Especially as you scale. I wish someone would’ve openly explained this to me during my second 7-figure year so it would’ve have felt like a blow to the chest. Find ways to refine your process and keep improving. But don’t allow these minor experiences to define you. Consider your success rate.
We “lost” about $130,000 in revenue this year because of delinquent clients. That’s pocket change compared to what we lost last year 😂 . But we still gained incredible clients, made an impact, and made way more than what we lost. That’s what matters.
Success Stories
a few client wins from 2022
❝My launch generated $13,400!❞
I joined Activate Your Expert Brand because I wanted to know how to package an offer and see an agency or bigger for my business. Before the program I had 4-5 low ticket services, working with so many clients a month, and I had never seen a $10k month. I 100% believe lack of knowledge was holding me back from achieving the goals. During the program, I had my first five-figure month and my launch generated $13,400!
Asia Ware
Content Strategist
❝Multiple Five Figure Launches Doing What Works Best For My Business❞
Before the accelerator I was trying to figure out how I was going to scale my business. I was considering a group coaching program, because everyone else was doing one. Instead, I was able to use the tools from the Accelerator in my existing primary offer: done-for-you services.
While in the program, I closed several 5-figure corporate client contracts! The program helped me niche down and combine two offers into one. It’s not just about having one five-figure launch. It’s about learning the framework so you can do it on repeat.
L’areal Lipkins
Sales Trainer & Consultant
❝ I’ve made $33,500 by just being here in your presence❞
I made $11,000 from my webinar and the whole time being in the program over the last 12 weeks I’ve made $33,500 by just being here in your presence.
This whole process has not only helped me develop my high ticket offer, but to position myself to rebrand my whole business and refine my other services.
I am one client away from ending the year at 6 figures and I’m just eternally grateful because I didn’t know how I was going to get over the hump. This program helped me get there and I’m very excited!
Shaney Washington
Branding & Marketing
❝I made over $47,000 with my launch❞
At the Built to Impact Weekend I had an idea of Level Up Weekend! It became reality this past weekend as a beta test. My first launch since joining and I made $29k during the beta!!! I’m ready to give this program 100% moving forward!!! Let’s do this!!! Thank you Maya for your leadership!
Candace Holyfield
Six Figure Spa Chick
❝I had a five-figure launch in 12 weeks and made over $20,000!❞
I decided to join because I did not have a systematic method of creating a group coaching program. I successfully used my curriculum for in-person groups but was not sure how to successfully transition the curriculum to a virtual group.
After my first successful launch, I made over $20,000!
Crystal Currie
Healing Coach for Childhood Trauma
❝I generated over $40,000!❞
When I joined the Accelerator, I was looking for a solid game plan for having a 5-figure launch. I was able to do just that! I made over $42,000 from my first group coaching program and my first corporate client. I appreciated Coach Dayka’s support, as she had a very similar coaching style to me.
Jasmine Hawthorne
Career & Leadership Coach
❝We had an 18k launch!❞
The final night of our launch, we hit our launch goal of $18,000! We couldn’t have done it without THIS PROGRAM, which helped us create a strategy to achieve 5-figure months consistently.
This program kicked our @$$ but we’ve definitely taken a step in our business that is changing everything about how we operate. We are not turning back.
Taccara and Kenyon Martin
Five-Figure Launch
❝Offers Accepted, Roadblocks Removed❞
After my call with Coach Sandra, I found a technical VA to help me with my automations, which had been a mental roadblock and time drain for me.
I appreciate all the encouragement and support I got through the Accelerator!
Temi Siyanbade
Five-Figure Launch
❝I made $11,000 in 11 days❞
Even when I completed the Accelerator, I didn’t stop using the strategies. Shortly after I completed the program, I had two launches and they both did amazing! I hosted my first virtual workshop and made $11,000 in 11 days. I then launched my 90-day program and generated over $27,000. My gratitude to all of the coaches and to Maya!
Shanelle Benjamin
Brand Strategist
__________________
My prayer for 2023 is that we continue to attract the BEST fit clients who we can serve at our highest level.
Join me for a full-day virtual training on how to skyrocket your revenue and map out your next six figures
Saturday, January 7, 2023 – 10 a.m. – 2 p.m. est
sign up if you want to learn how to:
clarify your message
Get clear on what you want to be known for
narrow your niche
Get more specific about your “it” thing
define your ideal client
Understand the ins and outs of your ideal client, what they’re struggling with and the exact solution they’re looking for
position your value
Clearly articulate why people should buy from you so you can stop reducing your prices and having constant sales
package your offer
Put together an irresistible offer that your ideal client is excited to pay for
differentiate your brand
Make it known why you’re the most obvious choice for your ideal client
plan your next launch
Outline your plan to have your first or next five-figure launch
map out your 2023 revenue
Outline your business model and offers to get clear on your 2023 revenue projections
Final Thoughts
I am in year 3 of being a 7-figure CEO, and I can say with FULL CONFIDENCE that I am more new to this than I am true to this. 😂
As I continue to scale my company, I’m blown away by how much more things got done when my team was me and 1-2 other people.
When I had my first 7-figure year ($1.2m) with one team member in 2020, I anticipated going to $5m with five team members. 😂
unfortunately that’s not how the math works.
We did a little over $2m instead.
More “support” didn’t necessarily lead to more money.
In my case, it primarily lead to more time.
I mastered how to hire to create more TIME but not more money.
But in the middle of the year, I ended up creating SO much free time for myself that I got bored.
I started my business because I ENJOY what I do…
And I realized that I removed too many parts of myself from my business too soon.
I won’t go into the reasons I started to disconnect (#clienttrauma), but being too far “out” of the business affected my revenue and joy.
As a CEO, I found myself at a crossroads…
➡️ Relinquish control to be a *real* CEO
➡️ Stay (or get back) “in” the business.
At my team retreat last year, I asked one of my full-time employees
“Where do you believe I should be relinquishing more control?”
(Most employees don’t want to be micromanaged and want their managers or CEOs to back off).
To my surprise she responded “I actually think you need to take back more control.”
😳
Holy 💩.
I realized something.
In my desire to not “micro manage”, I was also not leading.
Managing and leading are two different things and I was doing an amateur job at both.
I say all this to say…
There’s so much talk about working ON your business when you’re scaling, but not enough emphasis on how to know if/when you need to get back IN.
I believe there’s a shift that’s happening in business and we’re going to start seeing a lot of things…
⚠️ The entrepreneurs who were avoiding sales calls will now be doing sales calls.
⚠️ The entrepreneurs who were avoiding 1:1 coaching will now be doing 1:1 coaching.
⚠️ The entrepreneurs who were avoiding done-for-you services will now be doing done-for-you services.
⚠️ The entrepreneurs who didn’t want to go get a job will now be going to get a job.
If you’re fortunate enough to hire people who can SAVE you TIME, do not WASTE that extra time. LEVERAGE it. That’s where I missed the mark.
Many of us will need to go back to the basics because
>> Business is changing and we need to be IN in to see how to WIN it.
>> Industries are getting more saturated and entrepreneurs don’t have the luxury of being disconnected from their buyers.
This has me feeling excited, nervous, and relieved at the same time.
Excited because the basics are actually really fun. It’s more profitable and less dramatic.
Nervous because I want to move with wisdom as I navigate this new, but familiar, season.
And relieved because something about simplifying business just feels so damn good.
I hope this message allowed someone to exhale, drop their shoulders, and gain the confidence to get back in the game. And back to business.
Oh, and lastly… the lesson I have to continuously remind myself of is that it’s better to embrace and prepare for the inevitable rather than continuously try to avoid it. That’s why this neverending desire for ease will fail many of us… because we are actually running away from stress more than we’re chasing ease. Growing pains are inevitable.
Join me for a full-day virtual training on how to skyrocket your revenue and map out your next six figures
Saturday, January 7, 2022 – 10 a.m. – 2 p.m. est
sign up if you want to learn how to:
clarify your message
Get clear on what you want to be known for
narrow your niche
Get more specific about your “it” thing
define your ideal client
Understand the ins and outs of your ideal client, what they’re struggling with and the exact solution they’re looking for
position your value
Clearly articulate why people should buy from you so you can stop reducing your prices and having constant sales
package your offer
Put together an irresistible offer that your ideal client is excited to pay for
differentiate your brand
Make it known why you’re the most obvious choice for your ideal client
plan your next launch
Outline your plan to have your first or next five-figure launch
map out your 2023 revenue
Outline your business model and offers to get clear on your 2023 revenue projections